ClickZ’s Kevin Newcomb has provided a nice summary of early results from the annual search market survey by the Search Engine Marketing Professional Organization (SEMPO).
One of the more dramatic year-to-year changes involves the attention being given to search marketing by senior executives. In the 2005 survey, under half of senior management respondents said they […]
Continue Reading Add comment January 8th, 2008
What is PPC?
On a search engine’s results page there are two kinds of listings, organic and sponsored. Sponsored or paid listings are (somewhat) conspicuously identified at the top and/or right-hand side of the engine’s results pages. Organic listings occur naturally, while sponsored or paid listings are bid on by advertisers. Advertisers decide how much they […]
Continue Reading Add comment November 16th, 2007
So you’ve just had your website totally redesigned and launched; now it’s time to do some search engine optimization (SEO), right?
Wrong, wrong, wrong! …so hopefully this isn’t actually your B2B’s story. Doing it the right way means treating SEO as an integral part of the website-redesign process… and if your Web consultants don’t tell you […]
Continue Reading Add comment August 3rd, 2007