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	<title>B2B Web Strategy Blog - eMagine</title>
	<link>http://www.b2bwebstrategy.com</link>
	<description>eMagine's B2B Web Strategy Blog focused on aspects of web marketing and web strategy.</description>
	<pubDate>Sun, 14 Mar 2010 18:26:48 +0000</pubDate>
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		<title>With this checklist, you can build a compelling landing page</title>
		<link>http://www.b2bwebstrategy.com/with-this-checklist-you-can-build-a-compelling-landing-page.htm</link>
		<comments>http://www.b2bwebstrategy.com/with-this-checklist-you-can-build-a-compelling-landing-page.htm#comments</comments>
		<pubDate>Thu, 11 Mar 2010 18:18:41 +0000</pubDate>
		<dc:creator>Bill Gadless</dc:creator>
		
	<category>B2B Web Strategy</category>
	<category>Converting</category>
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		<description><![CDATA[It may be the most critical component of your pay per click (PPC) program.  It’s where your visitor decides either that there’s something here worthy of further evaluation &#8230;or that she’ll just click on over to YouTube (or somewhere).
Yes, it’s your landing page.  Much has been written about how not to do one;  there’s even [...]]]></description>
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		<title>Try using seed nurturing to reel in those anonymous prospects</title>
		<link>http://www.b2bwebstrategy.com/try-using-seed-nurturing-to-reel-in-those-anonymous-prospects.htm</link>
		<comments>http://www.b2bwebstrategy.com/try-using-seed-nurturing-to-reel-in-those-anonymous-prospects.htm#comments</comments>
		<pubDate>Tue, 09 Mar 2010 19:41:33 +0000</pubDate>
		<dc:creator>Bill Gadless</dc:creator>
		
	<category>B2B Web Strategy</category>
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		<description><![CDATA[Gotta admit it:  we hadn’t heard the term yet, either.  But as soon as we saw Jon Miller’s definition&#8230;
Seed nurturing is the process of building relationships with qualified prospects before you have their contact information.
&#8230;we knew exactly what he was talking about;  and chances are you do, too.
You see their trails in your analytics:  those [...]]]></description>
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