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	<title>B2B Web Strategy Blog - eMagine</title>
	<link>http://www.b2bwebstrategy.com</link>
	<description>eMagine's B2B Web Strategy Blog focused on aspects of web marketing and web strategy.</description>
	<pubDate>Thu, 02 Jul 2009 15:49:23 +0000</pubDate>
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		<title>Creating more relevant and engaging “nurturing” emails</title>
		<link>http://www.b2bwebstrategy.com/creating-more-relevant-and-engaging-%e2%80%9cnurturing%e2%80%9d-emails.htm</link>
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		<pubDate>Thu, 02 Jul 2009 15:49:23 +0000</pubDate>
		<dc:creator>Bill Gadless</dc:creator>
		
	<category>B2B Web Strategy</category>
	<category>email</category>
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		<description><![CDATA[Most B2B marketers (including eMagine) rely heavily on email marketing for lead nurturing during our lengthy sales cycles.  Most of us therefore worry about our unsubscribe rates &#8230;and should worry even more about the generally larger group that isn’t reading our emails, but doesn’t even bother to unsubscribe.
There are many reasons for this, but writing [...]]]></description>
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		<title>Leverage these tools and put yourself ahead of your peers.</title>
		<link>http://www.b2bwebstrategy.com/leverage-these-tools-and-put-yourself-ahead-of-your-peers.htm</link>
		<comments>http://www.b2bwebstrategy.com/leverage-these-tools-and-put-yourself-ahead-of-your-peers.htm#comments</comments>
		<pubDate>Wed, 01 Jul 2009 20:17:47 +0000</pubDate>
		<dc:creator>Bill Gadless</dc:creator>
		
	<category>B2B Web Strategy</category>
	<category>Internet Marketing</category>
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		<description><![CDATA[We thought we should spend some cyber-ink on several tactics that we’ve found to be surprisingly under-utilized – or improperly used – by B2B marketers:
I.  70% of online marketers are ignoring RSS &#8230;at their peril. 
Research done just last summer reveals that 70% of B2B technology companies are not using RSS at all;  and of [...]]]></description>
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