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	<title>B2B Web Strategy Blog - eMagine</title>
	<link>http://www.b2bwebstrategy.com</link>
	<description>eMagine's B2B Web Strategy Blog focused on aspects of web marketing and web strategy.</description>
	<pubDate>Thu, 03 Jul 2008 18:43:04 +0000</pubDate>
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		<title>Social Networks – Not just for Marketing</title>
		<link>http://www.b2bwebstrategy.com/social-networks-%e2%80%93-not-just-for-marketing.htm</link>
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		<pubDate>Thu, 03 Jul 2008 18:39:29 +0000</pubDate>
		<dc:creator>Bill Gadless</dc:creator>
		
	<category>B2B Web Strategy</category>
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		<description><![CDATA[A joint survey by BtoB and the Association of National Advertisers last year revealed a gap we’ve gotten used to seeing:  whereas only 10% of B2B marketers surveyed viewed social networking as effective, 36% of B2C marketers saw it as effective.  The B2B respondents said they used social networks, blogs and virtual spaces such as [...]]]></description>
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		<title>Can’t we do without PPC once we get a good organic search ranking?</title>
		<link>http://www.b2bwebstrategy.com/can%e2%80%99t-we-do-without-ppc-once-we-get-a-good-organic-search-ranking.htm</link>
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		<pubDate>Fri, 27 Jun 2008 13:23:47 +0000</pubDate>
		<dc:creator>Bill Gadless</dc:creator>
		
	<category>B2B Web Strategy</category>
	<category>Internet Marketing</category>
	<category>PPC</category>
	<category>Search Engine Marketing</category>
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		<description><![CDATA[It’s a fairly common narrative:  our client XYZ Co. starts up a PPC program while waiting for their search engine optimization (SEO) to kick in &#8230;typically following a website redo.  Once they see their results-page ranking move up to acceptable levels, we can expect to get the plaintive question:  “Can’t we stop spending on PPC [...]]]></description>
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