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	<title>B2B Web Strategy Blog - eMagine</title>
	<link>http://www.b2bwebstrategy.com</link>
	<description>eMagine's B2B Web Strategy Blog focused on aspects of web marketing and web strategy.</description>
	<pubDate>Tue, 09 Feb 2010 00:17:19 +0000</pubDate>
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		<title>Dealing with the complex challenges of B2B search marketing</title>
		<link>http://www.b2bwebstrategy.com/dealing-with-the-complex-challenges-of-b2b-search-marketing.htm</link>
		<comments>http://www.b2bwebstrategy.com/dealing-with-the-complex-challenges-of-b2b-search-marketing.htm#comments</comments>
		<pubDate>Tue, 02 Feb 2010 18:58:18 +0000</pubDate>
		<dc:creator>Bill Gadless</dc:creator>
		
	<category>B2B Web Strategy</category>
	<category>Search Engine Marketing</category>
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		<description><![CDATA[Anyone involved with B2B search marketing is well aware that it’s just not easy.  After all, you’re dealing with prospects who are very intelligent, well placed in their firms, who are going to spend substantial time considering your solution (along with those of your competitors).  Gimmicks just aren’t going to work in this scenario.
What’s worse, [...]]]></description>
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		<title>Business.com’s study of B2Bs’ social media usage – highlights</title>
		<link>http://www.b2bwebstrategy.com/businesscom%e2%80%99s-study-of-b2bs%e2%80%99-social-media-usage-%e2%80%93-highlights.htm</link>
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		<pubDate>Thu, 28 Jan 2010 19:17:13 +0000</pubDate>
		<dc:creator>Bill Gadless</dc:creator>
		
	<category>B2B Web Strategy</category>
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		<description><![CDATA[Most studies of social media use have focused primarily on the question of adoption, or the rate of conversion of B2B social media skeptics into users.  In contrast, the researchers behind Business.com’s “2009 B2B Social Media Benchmarking Study” take as a given that social media usage has already gone mainstream, and believe that the more [...]]]></description>
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