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	<title>B2B Web Strategy Blog - eMagine</title>
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	<description>eMagine's B2B Web Strategy Blog focused on aspects of web marketing and web strategy.</description>
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		<title>With this checklist, you can build a compelling landing page</title>
		<description><![CDATA[It may be the most critical component of your pay per click (PPC) program.  It’s where your visitor decides either that there’s something here worthy of further evaluation &#8230;or that she’ll just click on over to YouTube (or somewhere).
Yes, it’s your landing page.  Much has been written about how not to do one;  there’s even [...]]]></description>
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		<title>Try using seed nurturing to reel in those anonymous prospects</title>
		<description><![CDATA[Gotta admit it:  we hadn’t heard the term yet, either.  But as soon as we saw Jon Miller’s definition&#8230;
Seed nurturing is the process of building relationships with qualified prospects before you have their contact information.
&#8230;we knew exactly what he was talking about;  and chances are you do, too.
You see their trails in your analytics:  those [...]]]></description>
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