Forrester: Downturn emphasizing tried & true online marketing
June 29th, 2009 Posted by: Bill Gadless
It’s perhaps no big surprise, but new Forrester research shows that online marketers are increasing their reliance on vehicles they know work: in particular, over 90% are clinging to email and search. Meanwhile, spending on emerging channels such as online video advertising and mobile is all but stagnant. The research surveyed 204 interactive marketing professionals, and was briefly summarized by Christopher Hosford for BtoB’s Daily News Alert.
On the other hand, one relatively new area – social media – is doing quite well: 64% of respondents are already investing in social apps such as podcasts, widgets, user-generated content and blogs, and another 22% say they’ll do so within 12 months.
Entry Filed under: B2B Web Strategy,Internet Marketing
Leave a Comment
Trackback this post | Subscribe to the comments via RSS Feed