B2B Web Strategy Blog – eMagine

Keeping your business blog vital after it stops being easy

June 25th, 2009 Posted by: Bill Gadless

Like eMagine, many B2Bs will ease into social media by way of starting a blog.  Most of them will have that painful experience of “hitting a wall” once they run through the stuff they initially wanted to say.

Kipp Bodnar over at Social Media B2B noticed this, and now has given us “20 Ideas For B2B Blog Content To Drive Traffic and Boost SEO”.  Click on over to review all 20, but here are 6 that appealed to us:

• Write about trends in your industry
• Review a recent trade show or conference
• Respond to a current event relevant to your business
• Discuss the latest industry research in the context of your business
• Ask a question on Twitter and blog the answers
• Interview journalists and analysts that cover your industry (hmm… wonder whether this might subtly influence those folks to cover our business…?)

You’ve probably noticed this blog using several of these;  and I’m thinking we’ll be trying out more of them over time.  How about you? …leave a comment (or tweet) if you have additional ideas, or have found any of these to be especially useful.

Entry Filed under: B2B Web Strategy,Driving Traffic,Search Engine Marketing