Social media should have their own “Most wanted” photo in the Post Office; they’ve been accused of causing the premature death of websites, email marketing …and now today’s alleged victim, telemarketing.
Of course, none of these accusations has yet been proven in court; and in the case of telemarketing, it ain’t ever gonna happen …or so says Kristin (more…)
August 10th, 2010
Posted by: Bill Gadless
Frequent readers of this blog are aware that we’re committed proponents of business blogging; here are just a couple of posts that have discussed its many benefits…
Perhaps we haven’t leaned quite hard enough on the search engine optimization (SEO) – or page rank – benefit, though.
Posting in the Social Media Examiner, Jim Lodico essentially says you can probably justify your entire blogging effort on
(more…) August 5th, 2010
Posted by: Bill Gadless
You may have seen some of the dire predictions:…
- Twitter will be the death of blogging.
- Social media will spell the end of email marketing.
Well, neither has come to pass; and our take is that neither will. In the case of blogging, what you now see is more and more blogs making it easier for their posts to be shared with friends on social networks, via those little icons at the bottom of every post. And bloggers are seeing new readers referred to their blogs via social networks. So far from killing blogging, social media has actually given it
(more…) August 3rd, 2010
Posted by: Bill Gadless
Ever avoid tackling a job because it just seemed too big to finish in your lifetime?? Sure… we all have.
That’s one reason, we suspect, that online marketers avoid getting started with link building …despite the fact that everyone including the doorman has told them how absolutely vital it is to getting decent search-engine rankings for their website.
No question about it, it’s a big job that will require a lot of time …as you’ll soon realize, once you get past the handful of suspects you can identify via brainstorming. But a more productive way to attack any such task – as we’ve all been taught, but seldom actually practice – is to
(more…) July 29th, 2010
Posted by: Matt Roche
If you’ve spent much time with this blog, you know we’re big proponents of blogging for B2Bs; for example, see
“How integrating a blog can help your B2B fast-track its marketing”. Much of our evangelizing has been aimed at simply getting started with your blog; but once you do that, you need to keep it going, you need it to
grow. And there are more than a couple of hazards along that path.
July 27th, 2010
Posted by: Bill Gadless
OK, we all know that content is king on the Web, and that content consists primarily of copy …copy that is interesting, relevant, and that follows best practices for Web writing, such as keyword usage, short sentences and paragraphs, bullets where possible, etc.
July 22nd, 2010
Posted by: Bill Gadless
It’s probably not a great surprise that most B2Bs – in fact 65%, according to a recent study by R2integrated – have yet to increase revenue or profit from their social media efforts. After all…
- the medium is young, and a set of best practices is only just now emerging;
- success models are relatively few;
- metrics and trackability are still substantially lagging adoption.
Nonetheless, the study illuminates some key differences between (more…)
July 20th, 2010
Posted by: Bill Gadless
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