A major update to Google’s indexing technology known as Caffeine went live back on June the 8th. It is not a change to the page-rank algorithm, it is a change to Google’s indexing infrastructure. In brief,
- I used to see changes in the index for our clients’ sites in about one to two weeks.
- I’m now seeing changes in the index in 1-2 days …or pretty darn close to real time.
This is huge – but it will help only those clients who have (more…)
July 15th, 2010
Posted by: Matt Roche
Ever on the lookout for useful goodies, Maria Pergolino has posted another batch on the Modern B2B Marketing blog…
Most online marketers use Google Analytics to gauge the effectiveness of individual web pages or blog posts based on bounce rate, page views or visits. Recently, Google has enhanced this package with… (more…)
July 13th, 2010
Posted by: Bill Gadless
By now, you’ve probably heard all the good reasons why your B2B should be using social media; maybe you even caught our recent post recapping research showing that that’s exactly where your early-stage buyers are doing much of their product/vendor short-listing these days.
So you’re giving it a try …or maybe you’re committed to try, but being deterred by seeming roadblocks or uncertainties about how to proceed. And that’s certainly understandable …after all, you do want to get it right.
If it’s any consolation, you’re definitely not alone. What you need, though, is not a support group of like-minded souls; what you need is (more…)
July 8th, 2010
Posted by: Bill Gadless
We’ve blogged several times about why blogging is one of the best ways to support your B2B’s online marketing effort …after all, it’s the granddaddy of all social media vehicles. Sometimes we like to pretend that everyone has taken the advice by now, although of course we’re rationally aware that the data don’t really support that.
So as a public service to those B2Bs still holding out (and you know who you are!), we offer the following additional reasons, extracted from a recent post by Maria Pergolino …or you may turn it around and view these points as (more…)
July 7th, 2010
Posted by: Bill Gadless
I’ve been preaching the importance of inbound links to every client who’ll listen since …well, at least since Google went public. Why? …because in pursuit of search engine optimization (SEO), it’s perhaps the most critical element in improving your site’s position. I’m not minimizing the importance of sufficient and relevant content, keyword identification and density, page titles and other technical elements. But getting these right are sort of like just the ticket to ride: they’ll get you from somewhere below page 500 in the search results to something halfway reasonable. Moving up from there, however, is largely going to be a matter of quality inbound links. And that can be just incredibly effective: in fact, (more…)
July 1st, 2010
Posted by: Matt Roche
If you’ve been listening to the social-media evangelists over the past couple of years, you could be forgiven for coming away with the idea that social media is free.
Sure, there’s no direct charge for putting up a Facebook page, and you won’t get a bill for tweeting. However, as Uwe Hook put it in his recent post over at iMedia Connection:
“Social media is not free. Social media is not cheap. Social media requires a considerable investment of time and resources to make it work.”
The fact that the platforms are free has unfortunately encouraged (more…)
June 30th, 2010
Posted by: Bill Gadless
We’ve posted guidelines for landing-page design before, and one of those is to make your call to action inescapable and avoid confusing your prospect with other options.
But what about the other pages on your website? Although they’re not landing pages, many of the “meat-&-potatoes” pages on your site – those that describe your products or services in particular – have at least some chance of inducing a visitor to want to take some next step with your company. Clearly, you’ll do better to anticipate this and provide for it than to leave your visitor to puzzle over what might be a best next step …but what exactly should you do?
Posting on FutureNow, Brendan Regan suggests (more…)
June 24th, 2010
Posted by: Bill Gadless
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