Resource Center
eMagine’s White Papers
The Complete Guide to B2B Web Strategy - Drive Traffic, Engage Your Visitors, Capture Leads and Track Your ROI
Rules of Web Engagement - All of the necessary elements to planning your next web project. From strategy, to audience profiling, objectives analysis, design and technical considerations.”
Best Practice Methods for Driving Qualified Web Traffic - Get the most updated information on organic search engine optimization pay-per-click strategy.
Elements of Usability - Learn about proven rules of web usability, from messaging to navigation, content, layout and design.
B2B & Marketing Strategy Books
Lead Generation for the Complex Sale by Brian Carroll - Boost the Quality and Quantity of Leads to Increase Your ROI
Selling to Big Companies by Jill Konrath
Managing Sales Leads - How to Turn Every Prospect into a Customer by Bob Donath, Carolyn K. Dixon, Richard A. Crocker, James W. Obermayer
S.U.R.E.-Fire Direct Response Marketing - Managing Business-to-Business Sales Leads for Bottom-Line Success by Russell M. Kern
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