The 7 Cardinal Sins of B2B Search Engine Marketing
January 28th, 2009 Posted by: Bill Gadless
In Search Engine Marketing, pragmatism is in short supply. And in B2B, realistic expectations and practical perspectives are more important than anywhere else.
With consumer widget-selling businesses, you can practically measure your ROI on a daily basis.
But in B2B, where complex (long) sales cycles prevail and quality outweighs quantity in terms of lead requirements, the need for patience is an understatement.
Todd Miechiels has compiled “The 7 Cardinal Sins of B2B Search Engine Marketing“. MarketingSherpa founder Anne Holland calls Todd “one of the rare search engine marketing experts who… truly focuses on the unusual needs of business-to-business marketers.”
In this free report, Todd comments on each of the deadly sins:
- Not Establishing a Clear and Realistic Goal
- Viewing Search Engine Marketing as a Temporary Tactic
- Not Having Basic Fundamental Sales and Marketing Elements in Place
- Not Performing Adequate Preliminary Research
- Unwillingness to “Lose it All” In Order to “Know Without a Doubt”
- Not Being Diligent about Testing and Refining
- Not Putting the Experts On It
Entry Filed under: B2B Web Strategy
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