B2B Web Strategy Blog – eMagine

Yet another use for Twitter – customer surveys

June 30th, 2009 Posted by: Bill Gadless

All marketers feel more comfortable about making decisions when they have some data about their buyers’ preferences …no surprise there.  Until recently, such data generally came only by way of well-planned and relatively costly surveys, and thus were usually reserved for only the most critical decisions.

Social media is changing all that, according to Adam Sutton over at SherpaBlog, based on his recent interview of Glenn Edelman, VP – Marketing of Wine Enthusiast.  When considering adding video to their site’s wine product pages, Edelman’s team wondered whether the videos should automatically play, or wait for a viewer’s click.  They decided to ask their Twitter followers.  “We got a huge, huge response to never do auto-play,” Edelman said …so definitive that the team didn’t even bother with a live test.

So there you have it:  in addition to Twitter’s marketing applications of PR, branding and promotion, we can now add customer surveys …ultra-quick and inexpensive!

Entry Filed under: B2B Web Strategy